Good decisions tend to start with specific questions. Here are a few that are worth asking before the work begins.
01. Who is the page for?
A homepage that tries to speak to everyone often says very little. Identify the visitor you most want to help, what they already know and what they are likely to question. This guides the order of the page more than a favourite animation ever could.
02. What should they do next?
Choose the primary action: request a quote, book a call, view a product or find a technical specification. Make that action easy to locate and support it with enough information to feel comfortable taking it.
03. What can you prove?
Strong words are useful, but clear evidence is stronger. Gather the project photographs, service details, verified testimonials, credentials and original examples you are actually allowed to show. Leave unsupported claims out.
04. Who will maintain the site?
A content-heavy site may need a manageable publishing process. A small brochure site may not need a complex CMS at all. The right technical choice depends on who will update it, how often and what the hosting supports.
05. How will you check the result?
List the pages, devices, forms and user paths that matter. Include mobile readability, loading performance and contact delivery. A completed website should be reviewable against agreed checks, not just a screenshot.