Good decisions tend to start with specific questions. Here are a few that are worth asking before the work begins.
01. Know the single point
A short video rarely has room for five messages. Decide what the viewer should remember or do before selecting the footage.
02. Cut for meaning, not noise
Fast cuts are not automatically good cuts. Keep a shot long enough to understand what is happening, then move on before it becomes repetitive. Use the rhythm that suits the subject.
03. Design for silent viewing
Captions and readable on-screen text help the message work in feeds where the sound may be off. Check safe zones so platform controls do not cover important details.
04. Treat sound with care
Uneven dialogue, abrupt music changes and harsh background noise quickly make an edit feel unfinished. Clean audio and consistent levels are part of the craft.
05. Deliver for the platform
Confirm the required aspect ratio, resolution, duration and cover frame. Watch the exported file on a phone rather than judging it only inside the editing timeline.